ATFX MD: We Will Introduce Real Share Trading
We caught up with Wei Qiang Zhang to discuss the London-based broker's launch of a new institutional trading desk.
Photo: ATFX advertising on London taxis
Earlier this month, ATFX announced that it would be launching an institutional trading desk – ATFX Connect.
The London-based broker is not the first retail trading firm to have pivoted towards providing services to institutions.
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Since leverage-capping regulations were introduced just over twelve months ago, several firms have created institutional desks and some larger brokers, such as CMC Markets, have ratcheted up their existing B2B operations.
But unlike some of those other brokers, ATFX is not going to be focusing alone on attracting wealthier individuals or people that qualify as professional clients.
To find out what the broker has planned, Finance Magnates spoke briefly to ATFX UK Managing Director Wei Qiang Zhang. We discussed competition, new products, and looked at who the firm will be targeting with its new institutional desk.
You’ve just launched an institutional desk. Why did you decide to do that?
The firm has been successful in building and maintaining an exceptional retail product offering that it is proud of.
The ATFX brand has a large team of over 300 professionals, with a wealth of knowledge and industry know-how. It has always been the intention of our shareholders and the management team to move the company to another level. By developing our offering, we Will better serve our institutional clients, who will benefit from the same high standard of customer service we've become famous for.
Legal: AT Global Markets (UK) Limited is authorised and regulated by the Financial Conduct Authority (FCA) in the United Kingdom. FCA registration number (760555). Registered Office: 1st Floor, 32 Cornhill, London EC3V 3SG, United Kingdom. Company No. 09827091