The Power of Education
By incorporating education into its product offering, online broker ATFX hopes to empower both new and experienced traders to make more informed trading decisions
Financial education is the ultimate investment a trader can make and yet its value is often underestimated. Many enter the world of online brokerage with a certain degree of self-taught knowledge. While this can prove useful, without further guidance, traders are prone to overestimating their own level of expertise. According to research conducted by the OECD, most individuals have a lower level of financial knowledge than they think they do. Trading is a skill just like any other and neglecting to take one’s education seriously poses significant consequences.
Online brokers have become increasingly aware of the knowledge deficit that exists among their clientele and a number of them are beginning to realise that they stand to benefit from providing this much-needed education. World Finance spoke with Ergin Erdemir, Head of Marketing of ATFX about the educational tools it offers to help traders improve their decision-making.
What does ATFX offer to online global investors?
ATFX is a leading online FX/CFD broker. Over the past few years, the platform has grown from strength to strength. The brokerage operates globally, providing exceptional customer service in all major languages.
In a stringent industry, the ATFX brand wants to stand out by offering its clients unique services that provide them with better value for money. This includes ultra-low spreads and zero commission, as well as access to over 200 financial products. Ultimately, we are dedicated to giving clients the best possible trading experience.
Can you explain the recent ESMA regulations and how they’ve affected your product?
Last year, the European Securities and Markets Authority (ESMA), the EU financial regulator, introduced a number of restrictions on the marketing, distribution, and sale of CFD products. These were introduced to increase investor protection within the EU. ATFX welcomed the new legislation. We have always put traders’ interests at the forefront of our business, so the implementation of this new regulation – far from being a hindrance – actually supported our brand values.
We want to encourage secure and efficient trading within this highly competitive and volatile sector. To do this, we ensure that our team is there for our clients throughout their trading journey and that they are well-equipped to face the markets. ESMA’s product intervention is significant and it is something the company does not take lightly. However, ATFX adheres to all of the relevant regulations while still offering highly competitive spreads and charging no commission, so as to reduce the cost of trading for our clients.
What educational services does ATFX offer and why did the company decide to introduce them?
Despite the increased protection that clients now benefit from, ATFX has found that many new and existing traders still struggle to comprehend how to enter and navigate financial markets. We realised that we could help our clients overcome this.
ATFX offers a bespoke and tailored service where our team engages with traders on a one-on-one basis. We provide exclusive education not only for beginners but also for experienced traders who want to enhance their knowledge of the financial markets.
ATFX’s Global Chief Market Strategist, Alejandro Zambrano, delivers a daily webinar discussing the current state of the market and providing real-time insights to traders. In addition to this, he personally coaches prospective and existing clients through in-house seminars. In these seminars, he discusses how to manage risk through methods such as stop-loss orders and limit orders, technical analysis, fundamental analysis and trading psychology.
Education is a core part of what we do. ATFX wants its clients to fully understand the basics of trading and what is at stake. We don’t offer a rose-tinted view; instead, we provide accurate, reliable and trustworthy information regarding risk, risk management, trading strategies and in-depth market analysis.
What are ATFX’s ambitions for the future?
ATFX is committed to expanding its services. In particular, we plan to take our education strategy beyond the UK market and into the rest of the European region. Another key goal we are working towards is making our services more accessible. We are currently developing a mobile app that will allow our clients to trade with absolute flexibility. Trading on the move can be difficult, so we hope this new app will allow traders to have full access to their account and be able to manage it even when they are on the go.
ATFX prides itself on its customer-centric service. By dedicating our efforts to enhancing clients’ trading experience, ATFX believes it will continue to be one of the leading FX/CFD brokers.
Is ATFX launching any new service offerings in the immediate future?
ATFX has recently launched its new institutional offering aimed at HNWI, funds, proprietary vehicles, and retail broker aggregates. It’s new offering provides its clients with bespoke liquidity, competitive spreads, and 24-hour pricing. We are dedicated to providing a seamless and effective interface for our institutional clients, with simplicity, speed, and reliability.
Legal: AT Global Markets (UK) Limited is authorised and regulated by the Financial Conduct Authority (FCA) in the United Kingdom. FCA registration number (760555). Registered Office: 1st Floor, 32 Cornhill, London EC3V 3SG, United Kingdom. Company No. 09827091